SOCIAL RESPONSIBILITY AT LAF GROUP

Old World Values. New World Responsibility.

A Legacy Rooted in Conscious Living

Luxury, to us, is not just an experience—it is a responsibility.

At Luxury Ampersand Frolics Group, our heritage is built on respect: for craftsmanship, for culture, and for the Earth. While we curate and celebrate the finest in cigars, timepieces, gastronomy, and design, we do so with deep mindfulness of the world around us.

Social Responsibility including Sustainability is not a trend in our story. It is a thread—woven through every decision, every brand, and every product under our umbrella.

🧭 Our Philosophy: Less Waste, More Meaning

We believe in “quiet sustainability”—a model that does not shout, but rather acts with intention. We strive to craft value that endures. Through this, we hope to challenge the disposable mindset and revive the principles of care, longevity, and circular luxury.

Every initiative, from packaging to partnerships, is guided by one question:
Will this bring lasting value—to the customer, to the artisan, and to the Earth?

🌍 How We Practice Sustainability Across Our Group

1. Low-Waste Manufacturing

From hand-rolled cigars to small-batch vegan desserts, we follow a production model that avoids mass scale and prioritises human touch.
We proudly operate at less than 1.4% total company waste across our verticals.

2. Mindful Food Systems with Surya Concepts

Our award-winning vegan and gluten-free brand, Surya Concepts, is rooted in Ayurvedic wisdom and pranic nourishment.

Cruelty-free, sugar-free, and preservative-free

Organic sourcing from small farms and cooperatives

Batch-prepared meals and desserts that nourish body and mind

We promote Order Less – Eat More / It’s better to have less food at an event than to waste food

3. Sustainable Gifting & Packaging

We design plastic-free, reusable gift packaging that reflects our aesthetic of understated luxury—crafted in collaboration with local artisans and women-led enterprises.

4. Conscious Events

Whether a cigar pairing soirée or a European-inspired brunch, our events are curated to minimise waste, avoid single-use disposables, and support local artists, winemakers, and wellness practitioners.

5. Partnerships that Matter
We actively support and promote brands that share our values. Our European-Indian wine collaborations, for example, aim to bridge borders while respecting terroir, community, and ethics.

🌱 People First: Our Internal Impact

Sustainability also means caring for the humans behind the craft.

We invest in fair employment, training, and upskilling for our team

We celebrate diversity, particularly women in leadership roles

Our wellness programs include yoga, meditation, and mental health support for all staff under the Enriching Lives Through Passion initiative

✨ Our Goal: Zero Waste. Infinite Purpose.

We’re not perfect. But we are transparent. We know that true sustainability is a journey—not a destination—and we are committed to evolving with humility, knowledge, and heart.

We invite you to be part of this movement, as we continue to build a world where craft, care, and consciousness are inseparable.

📩 Want to collaborate, contribute, or learn more?

Reach out to our sustainability team:

📧 OnlyTheChosen@TheLAFGroup.com